Communication and Media Studies, BA

Short description: 

The aim of the program is to provide a multilayered outline of the main theoretical frameworks and current analytical methods in communication and media studies. The introductory courses offer insights into the social scientific contexts of the field, followed by an exploration of the autonomous logic and various aspects of communication and media studies. The curriculum includes a separate track of courses (“specialization”) focusing on journalism. Overall, the program is designed to enhance students’ awareness of media usage, content creation, and official communicative acts. Students will also acquire essential problem-solving and communication skills necessary for understanding the complexities of contemporary organizational life and for operating effectively in teamwork.​

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Lecture, seminar: 52%

Practice: 48%

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Internship/Practice: The Communication and Media Studies program includes a 120-hour compulsory internship in the 5th semester. The aim of this training is to provide students with the opportunity to apply the knowledge and practice the skills they have acquired during the program in editorial or corporate settings.

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Main subjects typically include (this list is indicative and may change):

 

• Year 1: Communication Theory, Media Theory, Media Culture Course, Popular Music Scene, Film Industry, Script Writing, Transmediality, Media Industry Course, Internet from Social Science Perspective, Media Politics, Media Law and Media Ethics, Media Economics.

• Year 2: Introduction to Media Studies, The Analysis of Media Texts, Media Lab, Presentation Techniques, Writing Practice, Protocol, Strategic Communication, Methods of Communication Training, Marketing, Business Innovation.

• Year 3: Press and Media Relations, Genres of the Press, Editing and Analyzing News in the Press, Press Photo, Radio Studio Training, Television Studio Training, Advocacy and Journalism, Report, Creative Writing, Opinion Journalism Genres.

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Career prospects: Graduates with expertise in communication may find employment as journalists or broadcasters in media corporations (online, television, radio, print), or they may establish entrepreneurial careers in audiovisual content creation (photo, video, podcast). Additionally, communication experts can work as employees or external advisors for companies and organizations, focusing on public relations activities, media relations, and social media management.

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More program information can be found here

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Are you considering applying for this program?

• Check out some information about the Application and Admission process!

• More info about Accommodation and Cost of living are also available on our website.

• Don’t forget to check the available programs for Scholarships!

• If you still have any questions, feel free to Contact us!

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