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Commerce and Marketing, BSc
Faculty: Economics and Business
Academic discipline: Economic Sciences
Qualification: Economist in Commerce and Marketing
Starting date: September
Language requirements: English language proficiency (TOEFL 513 /IELTS 5.5/oral examination)
Academic requirements: High school certificate; entrance examination in Mathematics and English (written and oral)
Duration: 7 semesters
ECTS credits: 180+30 credits
Tuition Fee: 7,000 USD/year
One-time fees: Application fee 150 USD, entrance procedure fee 350 USD
Short description:
The aim of the program is to prepare specialists in economics and business with competencies and skills in Commerce and Marketing, enabling them to procure and market various products and services, as well as organize and manage the commercial activities of small and medium enterprises.
Lecture, seminar: 40%
Practice: 60%
Internship/Practice: Students should complete a semester long practice at a multinational or local company, or at a non-profit organization.
Main subjects typically include (this list is indicative and may change):
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Year 1: Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description.
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Year 2: Management, Macroeconomics, Management of Value Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, Foreign Trade Techniques.
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Year 3: Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising and Advertising Planning, Non-profit and SME Marketing.
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Year 4: Business Practice, Thesis.
Career prospects: Graduates may go on to a variety of subject-specific careers in advertising, public relations, or account, brand, marketing, or sales management. The program provides students with the necessary background knowledge to continue with the second (MSc) and later the third (PhD) phases of training.
The Bulletin of the program can be found here
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